AFGRI Equipment Australia, a subsidiary of South African-based AFGRI, and the largest distributor of agricultural machinery in South Africa and Western Australia, has been awarded the status of 2017 Platinum Medallion Dealer by John Deere Financial Limited in Australia and New Zealand.
“The Platinum Medallion is awarded to a dealer for achieving excellence through their finance portfolio based on volume financed and strike rate and AFGRI Equipment Australia is one of three dealers who can boast this achievement for 2017,” says Patrick Roux managing director at AFGRI Equipment.
AFGRI Equipment Australia has also achieved Platinum status in 2014 for achieving goals set by John Deere on the penetration rate and large finance volumes during a calendar year. AFGRI Equipment Australia was ranked bronze in 2015 after the criteria for the medallion awards were revised in 2015.
The dealership bounced back in 2016 to achieve a Silver Medallion, and topped it with the Platinum Medallion in 2017.
Coetzee believes the acquisitions of Jolly & Sons in 2015, followed by Greenline AG in 2016 by AFGRI Equipment Australia contributed to its success in 2017. “The acquisitions over the past 18 months have added to the portfolio volume for AFGRI as well as afforded them the scale to continue to provide high quality service to a growing finance portfolio,” he said.
AFGRI Equipment recently announced yet another acquisition in Australia, that of Rattan & Slatter. “ The acquisition was made to further our well-established mission of being the preferred supplier of premium agricultural equipment, services and solutions,” concluded Roux.