Best prices, products and services. Everything under one roof.

AFGRI Retail, which is central to the strategic direction and product offering of the greater AFGRI Group, focuses on providing a wide range of relevant, quality products and excellent service to South African farmers.

The emphasis on providing exceptional and friendly service, superb aftersales support, combined with an ethos of developing long-standing relationships with our farmers, forms the cornerstone of AFGRI Retail.

We provide a quality range of readily available goods at attractive prices across major channels, including our 33 stores countrywide.

Value of the AFGRI Retail model

The model aims to provide valuable support to farming communities in our areas of operation, and for our operations to form an integral part of these communities based on deep and trusting relationships in the longer term.

We also want to ensure a wide variety of relevant products is readily accessible to customers, who are able to satisfy all their farming input requirements, all under one roof – at an AFGRI Retail store near them.

Product Range

The product range is extensive and categorised into the following key grouping:

  • Inputs (including fertilizer, chemicals, seeds and fuel)
  • DIY products
  • Animal feeds and animal medication
  • Equipment
  • Finance
  • Insurance

AFGRI Retail strives to fulfil customer needs through trading with integrity, being accountable for our actions and doing this with an absolute passion for the agricultural sector.

A message from AFGRI Retail

“I have an absolute passion for the agricultural sector, along with my colleagues, and will ensure we operate with integrity and accountability, providing our customers with exceptional service through friendly staff and going out of our way to ensure we fulfil our promise to them,”

Tommie de Lange, Managing Director of AFGRI Retail

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Operational Footprint

AFGRI Retail has a footprint of 33 retail stores and 32 fuel stations located in Gauteng, KwaZulu-Natal, the eastern part of the Free State and Mpumalanga, which offer a wide range of high-quality products.

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