e-Accounts, AFGRI’s electronic account management system, has been enhanced to include yet another innovative feature that benefits South African farmers. The feature – the first of its kind in the agricultural industry – enables farmers to record rain fall on their lands, allowing them to keep track of seasonal rain fall measurements, and assisting in having statistics readily available for comparative purposes.
Users will also be able to upload historical data to provide handy comparisons. Moreover, the new feature is simple to use. Clients simply log into e-Accounts, select “My Farm” and then “My Rainfall”. On the menu, navigate to “Grain” and “Capture Rainfall”. Here clients can capture or upload their first measurement. This unique functionality also allows users to capture measurements for multiple farms and for multiple rain meters.
Once the information has been captured, the system generates detailed graphs showing the rain fall per farm. Users will also be able to submit feedback by clicking on “Suggestions”, allowing AFGRI to keep enhancing functionality.
e-Accounts was originally launched in 2014 by UNIGRO, the financial services arm of AFGRI Agri Services. It has since evolved into a powerful, dynamic digital channel. Not only does e-Accounts allow farmers to manage their entire business, finance and planning on one secure user-friendly platform, but has been expanded to include further agri-related functions that enable farmers to administer and manage their entire farming operations.
The rain fall measurement feature is just one such feature that has been added to the platform to make life simpler for farmers. Another is the popular grain management tool. Using e-Accounts, farmers can view the amount of grain they have in stock at the silo, as well as the amount they still need to deliver on their contracts.
AFGRI e-Accounts now has approximately 1,200 active users, with more than 30,000 logins since the launch in 2014. The largest single payment so far was more than R60 million.
AFGRI Agri Services is owned by AFGRI Group Holdings, an investment holding company with interests in agricultural and food products and services.