PLATINUM SPONSOR INTERVIEW: “The opportunities for growth are immense, it only needs some investment and farmers with courage to take ‘the bull by the horns’.”

Exclusive interview with Wayne Wiid, Executive Country Manager, AFGRI, platinum sponsors at Agritech Expo in Chisamba in April.

1)    Welcome back to Agritech Expo! We are thrilled to have you back. How was your experience at the event?
The fact that we upgraded our level of sponsorship to Platinum status speaks for itself, doesn’t it? AFGRI is proud to be associated with the AGRITECH Expo, the level of professionalism in the hosting of the Expo needs to be commended.

2)    What would you consider as particular highlights for AFGRI as a business during 2015?
The financing solutions which have been put in place for Zambian farmers (either small scale or commercial) are a great pride and joy for AFGRI.

Small scale farmers can be financed through the John Deere Financial/Zanaco/ZNFU/AFGRI scheme while commercial farmers can be serviced through John Deere Financial/Stanbic.

3)    Any exciting new products or projects that are in the offing for this year?
We will be launching the new John Deere 5042C tractor. This is a 42HP tractor which will be ideally suited for the emergent farmer. The costing of the tractor will be very competitive and we are convinced that this tractor will help drive mechanization within Zambia.

Through our financing partners (John Deere Financial and Stanbic) we will be offering very attractive financing packages, especially on combines. Commercial farmers will be pleasantly surprised at the rates offered.

4)    Zambia’s agricultural sector is facing some challenges currently, including the drought – your thoughts in how the agri community can overcome these challenges?
It isn’t only the drought which is posing a major challenge for the farmers, high interest rates, strengthening of the US$ and electricity issues are also contributing to the current woes of the farmers. Farming is cyclic and we will have to “ride this downfall out”, perseverance is key.

It isn’t all doom and gloom, there are some positives. The open border policy of the government on the sale of commodities is a massive boost for the economy.

5)    What makes the agricultural sector in Zambia exciting?
The opportunities for growth are immense, it only needs some investment and farmers with courage to take ‘the bull by the horns’. There is a vast pool of emergent farmers that can be developed in order to take them to ‘the next level’.

6)    How important is Agritech Expo as an annual forum for the farming sector in this region?
This is an absolute unique event, farmers of all spheres of life can and will find products suitable to his/her own requirements at the Expo. Whether you are a small scale, emergent, commercial or corporate farmer you will be able to get value by visiting the Expo.

7)    What will be your message at Agritech Expo this year?
Farmers and visitors are welcome to visit AFGRI’s exhibit and come and talk with experts in their fields. Representatives of the following product range supplied by AFGRI will be present:
•    John Deere
•    Rovic Leers
•    Lemken
•    Amazone
•    JCB Agricultural Range

Naturally AFGRI’s own staff within Equipment and Grain Management will also be on hand to meet and assist the farmers of Zambia.

AFGRI leads the way in support of agricultural development

AFGRI, South Africa’s preeminent agricultural services and food processing company, was delisted from the JSE two years ago. During this time, the strategic imperative put in place by the company – to drive food security across the continent – has delivered an array of tangible results.

Today marks two years since AFGRI was taken private by an investment consortium that included both international and local shareholders, and company management. Michael Wilkerson, Chairman of AFGRI and a director of AFGRI’s largest shareholder says, “AgriGroupe is pleased with the progress made by the company to date in pursuing its strategic goals, which included improving its core operations and customer service, expanding into Africa, strengthening its balance sheet and divesting non-core assets, while taking the lead in supporting development and transformation in the agricultural sector in South Africa.”

He goes onto elaborate, “I am pleased to report that AFGRI now operates in 19 African countries in which we’re making a meaningful contribution to agriculture and the grain value chain, whether through storage and post-harvest solutions, credit and other financial products, training, John Deere equipment, commodity marketing, collateral management or industrial foods processing.” Mr. Wilkerson noted that “within eighteen months of the acquisition, AFGRI’s B-BBEE level improved from a level 5 to a Level 3 Contributor Status.”

In June 2015, AFGRI sold its Poultry business to a local consortium which included members of Bafepi Agri, a 20% shareholder of AFGRI. This transaction successfully created Daybreak Poultry, now South Africa’s largest Black owned and operated poultry operation, and enabled AFGRI to better focus on its core grain management and financial services businesses.  AFGRI continues to support Daybreak through credit facilities, ongoing technical support and provision of feeds and other key inputs.

FOCUS ON AGRICULTURAL DEVELOPMENT AND TRANSFORMATION

“AFGRI has embarked on an immensely successful training and mentorship programme for emerging farmers in South Africa and across the continent in support of our dedication to agricultural sector development and transformation,” says Chris Venter, the CEO of AFGRI.

Venter explains that in February 2014 AFGRI entered into an agreement with the Economic Development Department, the Department of Trade and Industry, the Department of Agriculture, Forestry and Fisheries and the Department of Rural Development and Land Reform in terms of which AFGRI pledged R90 million over a period of four years to the development of emerging farmers, as well as towards other projects targeted at community and rural development. Halfway through the implementation of the agreement, a total of about R35 million has been channelled through to the initiatives, with an overwhelmingly positive response from the farmers, communities and government departments involved.

“These are not only economic success stories for our emerging farmers, but for the thousands of lives meaningfully improved in their communities,” Venter went on to say. “Everything we do in our initiative, aptly named Harvest Time, is measured and monitored.  The input we provide through training and especially the mentorship programme is what sets us apart.” He explains that AFGRI has nine decades of experience combined with up-to-date services, which assists emerging farmers immensely. Not only does AFGRI provide access to finance, which is a challenge for emerging farmers, but state-of-the-art solutions such as precision farming technology with agronomist input provided through a joint venture with GeoAgro, a leading provider of satellite-based data and analysis. Technology-linked offerings such as these are vital for farming in the 21st century, as they vastly improve crops, save money, add to efficiencies and ultimately lead to improved yields.

“The cycle is self-fulfilling in that the emerging farmer is able, with guidance from AFGRI, to access markets, store grain, sell produce in an active market, repay working capital loans and then most importantly, retain and invest the profits. The training and mentorship component is invaluable as this provides input from experts to guide, train, listen to and engage with the farmer – often this type of encouragement and support is the most valuable as it feels like a true partnership,” said Venter. AFGRI is involved in initiatives which take emerging farmers out of poverty and a subsistence existence, to a situation where they are able to feed themselves, produce enough to sell and to advance from small-scale farming to create medium-sized enterprises.

“Increasing profitability ensures that our emerging farmers will become successful commercial farmers, actively contributing to food security in our country. It is our ambition that these farmers will grow to a size where they will even be able to export and thus secure food for the continent,” added Venter.  With this comes the ability to increase land planted, either by leasing or buying the land. “We have one emerging farmer who began by planting 120 ha, increasing this to 236 ha, then 540 ha and the goal for the coming season is to plant 1,000 ha. Although still small relative to commercial farmers, this is an example of how small farmers take the otherwise insurmountable steps to become larger successful farmers,” he said.

“Harvest Time is also involved in a micro-farmer programme which in the past two years trained over 250 micro-farmers, resulting in the establishment of several community vegetable gardens, which provide sustainable food and livelihoods in their communities,” says Marion Shikwinya, Managing director Harvest Time.

AFGRI’s support to the agricultural sector does not stop there. Over the past six months, the company has spent at least R20 million on several drought relief initiatives in South Africa. This included the donation of animal feeds, capping storage rates, as well as assisting in the provision of some animal feed products at discounted prices. “At AFGRI our relationships with clients are for life.  This means that when times are tough, we need to stand side-by-side,” says Wilkerson.

Vaughn McTaggart, AFGRI’s Head of Agricultural Development Services (“ADS”), explains “ADS is an AFGRI initiative active in Uganda, Zambia and Zimbabwe, where a father figure (“Abba”) is found within a community to assist in unlocking the potential of small-scale farmers to fully explore their ability to ensure efficient land usage. With investment from AFGRI the results have been astounding. “Africa is a fertile continent – all we need to assist with is the tools to make it work and we believe that we can help by being an enabler to food security.” Once again the benefits of time, money, expertise and guidance is immense and social upliftment a key benefit of the programme.

The main aim of the programme is to take small-scale farmers, currently subsistence farming, and build them into semi-commercial farmers through daily assistance and guidance. This guidance, coupled with stewardship of money and life skills, ensures that the project has the potential for expansion as local product demand is currently much higher than production levels.

“Our Zambian Abba Horticultural Project is key to poverty alleviation and transformation and has been acknowledged by the President of the country, as well as the well-known Royal Barotse establishment. These are accreditations that we are proud of as they are touching the hearts of the people and ensuring food and sustainable livelihoods are maintained,” explained Venter. Not only has acclaim been forthcoming, but the farmers recently learnt that their products will be sold across the border in Namibia in the town of Katima Mulilo, through a local South African retailer.

In Uganda the Abba Mechanisation Circle provides farmers with access to mechanisation, which is purchased by AFGRI and made available to them through a rental arrangement. The provision of mechanisation, which is often used in a co-operative-type setting, makes a significant impact on yields and time, allowing the farmers to diversify and also limits risk. Once harvesting takes place ADS assists further by providing storage facilities so that the aggregation of the crop means that larger quantities of grain can be sold into the market.

In Zimbabwe the Abba Training College follows the principles of allocating 1 ha (of land under irrigation) to one student, with a two to three-year training programme in place. Students grow butternut, potatoes, onions, tomatoes, cabbage and maize. Proceeds from the sale of produce allows for the students to be trained, as well as to be accommodated at no cost. Young upcoming farmers are also engaged to assist in the development of the African market environment for smallholder farmers through AFGRI’s larger agricultural models. “The initiative is a sustainable model, and can be replicated anywhere in Africa,” said Venter.

“The consistent theme throughout these initiatives is AFGRI’s commitment to foster a strong, vibrant and successful agricultural economy on the continent.  This is a sector through which we can make a meaningful contribution to the lives of those with which we partner and to which the benefit of food security flows,” noted Wilkerson. He explained that no matter which country or market AFGRI is involved, the company strives to develop and care for its customers. This comes in the form of imparting knowledge gained from its nine decades in business, as well as from financial support, mentorship, agricultural services or the provision of agricultural equipment and inputs.  Wilkerson concluded, “AFGRI’s success will only be found in the long-term prosperity of our farmers, to whom we remain dedicated in both ‘lean and fat years’”.

 AFGRI’s human stories from across the continent:

 In Mpumalanga Solomon Masango now has a 617 ha farm and recently won Farmer of the Year with Grain SA

Humble beginnings meant that Salomon originally farmed on 50 ha but three years ago this started to change when he joined the AFGRI Harvest Time training and development programme. Here he garnered much-needed training in the form of in-class training, on-farm technical training with agronomists, personal development, as well as basic computer training. Monitoring and mentorship took the form of regular visits to the farm, assistance in managing accounts to ensure payments to input suppliers were made, as well as assistance with pre-season budgeting and spending. From the humble 50 ha, Solomon has developed into farming on just over 400 ha, made up of 140 ha of maize, 260 ha of soya beans and 20 ha of sugar beans. Yields have increased so that he is now able to produce between 6 to 9 tons per ha of maize and 1,5 to 3 tons per ha of soya beans and Solomon’s farm is run with equipment he was able to finance from the profits.  The training, mentorship and development programme from AFGRI Harvest Time has helped Solomon learn the latest advanced techniques and by winning Farmer of the Year he walked away with a brand new tractor from John Deere, which will make his operation even more efficient.

Zambia, AFGRI’s Abba Horticulture Model at work

This project is based in western Zambia, 200 km from Livingstone with the closest town being Sesheke. The project aims for a process of total transformation in an extremely poor community. Over the past two years the area has been impacted by severe drought, with exceptionally low rainfall. Five farmers are part of the programme, each with an average of 2 ha used for the production of tomatoes, green maize, green peppers and cabbage. Each farm is provided with diesel pumps and a dripline irrigation system. Farmers are trained in farming techniques, provided with ideas on how to access markets and financial management and budgeting. They then in turn train farmers in the area in order to expand the “Good-Farming Practice” footprint and improve and impact more lives and the most unexpected consequence of AFGRI’s involvement is that these five subsistence farmers are creating approximately 1,000 part time jobs.

The measure of a successful project in a community in need is only once the entire community benefits. In the case of Abba Zambia the project feeds approximately 170 children every Sunday and distributes maize to local churches monthly for onward distribution to widows and orphans. In addition, a popular “work for food programme” has been launched that provides food for more than 50 casual workers every week.

In the Nkangala district of Mpumalanga yields are improving

In this case, a farmer began farming in 2011 cultivating a mere 150 ha of maize. In 2012 he joined the AFGRI Harvest Time training and development programme. Through a mixture of training, monitoring and mentorship the business has grown to 640 ha, which comprises 300 ha of white maize, 300 ha of soya beans and 40 ha of sugar beans. Initial yields were 500kg per ha, but today yields are up at between 4 to 7 tons per ha of maize and soya and 1 to 2 tons per ha of sugar beans.  The farmer improved his mechanisation with the purchase of a six-row planter and a harvester head for soya and maize, bought through access to the Harvest Time hire purchase funding model to help grow his farming operations further.

In Metsweding, Gauteng, Skhosana Dingazi is flourishing

In the 2013/2014 season Harvest Time met Skhosana for the first time. Only 68 ha had been planted using a planter which was incorrectly calibrated creating large, inefficient gaps amongst the maize plants. This led to an infestation of weeds. The AFGRI Harvest Time training programme, which Skhosana embarked upon included farmer study groups, in-class training, basic computer training, and on-farm assistance by agronomists, which also ensured that confidence in his skills and ability, coupled with mentorship, was engrained. Finance provided through AFGRI Harvest Time ensured that he could purchase an additional 22 ha of land, bringing the total to 100 ha. Weed management is also under control, with an excellent crop on the land. Full repayment of the production loan has been made, and the next step is to plant 120 ha. This is made possible through the confidence to lease additional land as well as having a true partner where farming matters can be discussed and the best course of action implemented.

In Vanderbijlpark in Gauteng, with a little help from friends, a farming operation is thriving

AFGRI’s Harvest Time initiative came across a farmer who was demotivated and found farming to be hard, as he had found that there was very little practical experience offered in the market place. Overall management of the farm was poor and as a result his 345 ha was overrun by weeds. He joined the AFGRI Harvest Time programme where a dedicated relationship was established between himself and Harvest Time, AFGRI mentors, and GeoAgro agronomists and where he now has access to training, finance and a helping hand. The farmer is now motivated and has exceeded all expectations, despite such a challenging agricultural year. A zest for life has seen overall management of the farm and staff improve, with a crop on the land, which is set to be exceptional.

A portion of the R90 million is invested in social development projects

Corporate social investment at AFGRI hinges on education, food and water security as well as poverty alleviation and across all projects impact assessment is continually measured. In six educational projects, more than 1,000 learners are assisted through mechanisms such as annual tuition fees, donations for schooling requirements from chairs to groceries and costs allocated to the Kimon programme. The impact of our involvement includes outstanding pass rates, increased attendance, freeing up time for teachers to focus on the curricula and environment which are safe and which have running water.

Six projects dedicated to food and water security have assisted learners, staff and have put trainers in place. Again measurable impacts include the provision of fresh vegetables to the community, income generation, personal pride, food security, job creation and security and access to fresh water.

In five projects aimed at poverty alleviation, 1,630 beneficiaries, consisting of children and community members, have been assisted. Positive measurable impacts have included access to a sustainable source of fresh vegetables, drinking water, and balanced nutrition for children and safe houses with comfortable and sufficient sleeping space.

 

Hoard’s Diaryman article: Les Berghorn appointed General Manager of Afgritech

Les has more than 30 years of experience in the dairy feed industry. He has held a number of management positions with U.S. feed and nutrition companies, including Regional Sales Manager, Operations Manager and Dairy Division Manager. In addition to his new responsibilities as General Manager for Afgritech, he will continue to serve as National Sales Manager.

Les has worked for Afgritech since its founding in Watertown, NY in 2011. The company has since expanded three times, most recently adding a 4,000-square-foot loading garage, six 100-ton silos and an 80-foot scale to accommodate growing demand for Afgritech’s signature product, AminoMax® Pro.

AminoMax Pro is a unique canola and soy meal bypass protein source manufactured through a tightly controlled, 400-sensor process to ensure high uniformity. The result is an extremely consistent feed product that delivers predictably high levels of essential amino acids for maximum milk production and feed efficiency. AminoMax Pro is sold to feed mills throughout the northeast U.S., and is currently being studied by researchers at Cornell University’s Department of Animal Science.

According to Les, distribution of AminoMax Pro is limited to the northeast U.S., but increased volume may allow the product to be available to dairy operations in other markets, including Canada.

Afgritech is owned by Afgritech Limited, a joint venture of the Carrs Group plc and Afgri Operations Ltd., Centurion, South Africa. For more information about AminoMax® Pro, call (855) 785-3625 or visit www.AminoMax.com .

FA News article: Tracker joins hands with corporate SA to create brighter futures for young men

Tracker joins hands with corporate SA to create brighter futures for young men

// //
$(document).ready(function()
{

//creates fancybox for thumbnails for WYSIWYG editor
$(‘img’).filter(function() {
return (/_CMSthumbclick/i).test($(this).attr(‘src’));
}).wrap(function() {
return ““;
})


//creates fancybox for thumbnails for WYSIWYG editor
$(‘img’).filter(function() {
return (/__CMSthumbClick/i).test($(this).attr(‘src’));
}).wrap(function() {
return “
“;
})

$(“a[class^=’fancybox’]”).fancybox({‘titlePosition’ : ‘inside’});
$(“a[rel^=’OIPhotos’]”).fancybox({‘titlePosition’ : ‘inside’});

// scrolling feature
var numScrollers = $(“div.items”).children(“div”).length;
if(numScrollers == 1) { }
else if(numScrollers > 1)
{
$(“.scrollable”).scrollable({circular: true}).navigator().autoscroll({ autoplay: true,interval: 5000 });
}
else
{
$(“.scrollable”).remove();
$(“div.navi”).remove();
}

});

// ]]>// // // // // //

South African Corporates unite to guide over 1000 boy learners.

Tracker launched the Men in the Making programme on the 25th March 2009 and as it enters its 7th year the project continues to gain momentum and celebrate the success stories it has created over the past few years. The joint initiative presented by Tracker and SABC aims to empower and develop boy children by introducing them to positive role models, giving them career guidance and exposing them to the working world.

Supported and endorsed by the Department of Basic Education the programme is designed to be more than just a career day; the main objectives are to help teenage boys from grades 10 – 12 understand the value of education, challenge them to overcome their obstacles and to encourage them to strive to become productive adult citizens in our country.

In its inaugural year the campaign reached 400 students through 35 companies. Today, more than 8300 young men’s lives have been touched by many of our country’s well-known leaders and over 680 corporate participants the likes of which include MTN, Rand Merchant Bank, First National Bank, BDO, Hollard, Mi-Way, Department of Energy, Transnet and AFGRI.

According to Nolwandle Ntshiza, CSI Manager at Tracker, the Men in the Making programme hopes to help raise responsible young men by providing access to role models, mentors and skills development. “Tracker realizes that it takes a village to raise a child and this is why we encourage other companies to join the Men in the Making campaign. Working with our partners the SABC, the Department of Basic Education and numerous corporates in SA we are able to provide an impactful and sustainable programme,” said Ntshiza.

Ntshiza is optimistic about the future of this campaign. “The growth that this programme has shown since inception is phenomenal and we’re honoured to be a part of something that has a sustainable and material impact on specific boy children. We’re able to show them that through education and dedication opportunities will arise for them to create different lives and better futures for themselves with South Africa being the eventual benefactor.”

The SABC is proud to have partnered with Tracker in developing an initiative that seeks to build young men that come from various walks of life via the Men in the Making initiative and firmly believes that it is about time that the nation also considers boy children as important to nurture as girl children. “It will be half the battle won in trying to level the playing field for our boys and girls as the future leaders of our country and the world,” says the SABC Group Executive: Corporate Affairs, Sully Motsweni.

With the energy, drive and spirit of collaboration that has been witnessed right through this programme there can be no limits to what can be achieved together. Ultimately, there are no boundaries to the legacy that can be left through the “Men in the Making” programme.

Sourced from FA News

AFGRI supports AFMA

With the Animal Feed Manufacturers Association (AFMA) Forum 2016 drawing near, leading agricultural services, processing and grain commodities company AFGRI has announced that it will once again support this significant event for the animal feeds industry which takes place in March.

“As a key player in the manufacture of animal feeds in Africa, we feel it is important for AFGRI to have a presence at the Forum as a way of showing our ongoing support for AFMA, which represents the industry on various committees and platforms where it is necessary to enhance or protect the industry’s interests,” says AFGRI CEO, Chris Venter.

Venter adds that the Forum, Africa’s leading conference on animal feeding and nutrition, also creates a vital platform for informing local role-players of the latest international developments in the animal feed and nutrition industry, as well as giving AFGRI the opportunity to showcase its service offerings.

AFGRI will have a stand at the Forum, which will be held at Sun City from 1 – 3 March 2016, with representation by a number of its divisions, including AFGRI Animal Feeds, Nedan, AFGRI Milling and GroCapital.

UNIGRO and Indwe join forces to offer improved insurance services to customers

Leading agricultural services, food processing and grain commodities company AFGRI has announced a working relationship between its UNIGRO Insurance Brokers  (“UNIGRO”) business and Indwe Risk Services (“Indwe”), a leading personal, business and specialist risk and insurance advisory business, in order to improve its current insurance offering.

UNIGRO Insurance Brokers, one of the businesses making up AFGRI’s financial portfolio, offers a range of short-term and life insurance products to agricultural and other customers. By joining forces, the offering allows Indwe to access the agricultural expertise that UNIGRO has built up over decades of specialising in agricultural insurance and financial products. UNIGRO will in return gain significant expertise by utilising Indwe’s full range of risk advisory services.

“We believe that there are a number of commercially sensible and mutually-beneficial grounds for a partnership with Indwe,” says Ross Simmonds, Managing Director of UNIGRO Financial Services. “These include optimising costs, enhancing and improving our existing service offering and diversifying our business, particularly in identified niche markets such as this.”

In addition to bolstering its insurance product range, the agreement will see UNIGRO Insurance Brokers and Indwe. optimising its branch network where appropriate, starting with the Nelspruit and Pietermaritzburg branches, followed by Upington and Kimberley.

The collaboration will also potentially allow UNIGRO to expand into Africa through Indwe’s Allied Africa Broker Network (“AAB”), an integrated network of independently African-owned and operated short-term insurance brokers, later in the year.

Peter Olyott, CEO of Indwe, comments that this unique agreement is designed to benefit both companies with the areas of collaboration far exceeding the areas of competition between the two businesses. The potential is great, the cultural fit between the two businesses is good and we both look forward to leveraging off the potential which the two businesses bring about by working together.

“We have had great success in partnering with like-minded businesses previously in order to contribute and join forces in a larger entity. We are doing this again as we believe that together we and our partners are able to ‘make it possible’. This is the spirit in which we are fostering this partnership,” concludes Chris Venter, CEO of AFGRI.

AFGRI lends support to TuksRugby

TUKS

Leading agricultural services, processing and grain commodities company AFGRI will be supporting varsity-level rugby through a donation of team uniforms, which will be handed to TuksRugby at an event to be held at AFGRI’s Byls Bridge head office on 3 February 2016.

Already a keen supporter of South African rugby through its sponsorship of the Vodacom Blue Bulls team, for which TuksRugby is considered a training ground, AFGRI would like to extend its interest in the sport for the benefit of a new generation of rugby players.

“We are proud to be associated with the club, which has been in existence for more than a century, and has a proud history in the country, having produced 88 Springbok players as well as four Springbok captains,” says AFGRI CEO, Chris Venter.

TuksRugby, the official rugby club of the University of Pretoria (Tuks), and one of the largest rugby clubs in South Africa, is based at the university’s Sports Campus. One of its initiatives is TuksYouthRugby, which provides the youth of Pretoria and surroundings with well-qualified coaches and officials to assist the players in developing their potential and skills to a higher level. Another objective of TuksYouthRugby is to prepare players to such an extent as to provide to them the best opportunity to be selected for the Blue Bulls youth team through the Blue Bulls TuksRugby Academy

Additional AFGRI division to offer a helping hand to farmers

AFGRI, which announced last week that it had donated R5 million worth of drought aid to farmers is now offering a zero increase on storage fees

AFGRI, a leading agricultural solutions and food processing company, with a defined focus on food security across Africa, is putting its money where its mouth is.

With South Africa in the grip of the worst drought the country has seen for the past six decades, AFGRI has stepped in and helped farmers across its service offering, the most recent of which was a donation of R5 million worth of animal feed to livestock farmers.

The momentum of drought relief aid from AFGRI is increasing, with the Grain Management division having decided not to increase storage rates for 2016. “Again, this step is in light of knowing that our farmers value every bit of relief we are able to offer. As partners to agriculture we feel this is the right thing to do. We need to ensure our farmers thrive when the rains come,” said Venter.

“Words cannot explain the pride I feel right now, knowing that we successfully allocated the entirety of the R5 million fund we made available to feed livestock in need,” says AFGRI CEO, Chris Venter. He went onto explain that the rationale of providing this feed was because farmers were slaughtering animals rather than having to watch them die. The feed provided by AFGRI is nutritionally formulated to help keep the animal alive. “Our goal to assist farmers to keep their livestock alive until the rains and grass return,” Venter went on to say.

The enormity of the drought is evident in the fact that it took less than one week to receive enough applications to deplete the R5 million worth of animal feed to livestock farmers in need. AFGRI kept track of each consignment from the first contact with the call centre. AFGRI’s feed mills are currently producing the drought feed to distribute to the drought stricken areas in Kwa-Zulu Natal, Free State, Northwest, Gauteng and Mpumalanga.  In the region of 110 000 animals are being supported.

Furthermore, much-needed financial relief is being offered for the current season (August/September) through the company’s financial arm, Unigro Financial Services. This is by way of restructuring payment for agricultural debt through various options, including consolidating outstanding amounts into term loans for unpaid revolving credit, production and insurance accounts due during 2016, subject to the availability of security.

“For hire purchases and medium-term loan repayments payable during 2016, we will consider rescheduling the outstanding amounts over the existing period plus one year, with no interest penalties, and will also consider extension for carry-over debt due during 2016, subject to the customer’s repayment ability and the availability of security.”

“I am proud that across the diversity of our business, we have been able to offer meaningful assistance. Animal feed was originally offered at discounted prices and as the drought tightened its grip, eventually given away and now, as a gesture of further consideration, we are holding our silo rates constant. In the greater scheme of the impact of the drought conditions, it feels like this is a drop in the ocean, but we are convinced that each small gesture goes a long way,” Venter concludes.

Taking the AFGRI brand to the streets

IMG_0451                 IMG_0450
Brand recognition is defined as “the extent to which a consumer can correctly identify a particular product or service just by viewing the product or service’s logo, tag line, packaging or advertising campaign”. Regardless of whether it’s a car, a van, an SUV, a delivery truck, or an 18-wheeler, vehicle branding gives companies an opportunity to advertise their brand in a way that draws attention and turns heads.
 
With this in mind the AFGRI Grain Management team decided to revisit its fleet branding. The most recognisable asset of the business is the majestic silo complexes that tower above their surrounding landscapes and are virtually impossible not to notice, even from a distance.
 
“The imposing silhouette of a silo complex was the obvious choice to be used as part of the branding, along with the AFGRI logo and relevant contact details,” explains Wayne Brown, Procurement Manager for AFGRI Grain Management. “We felt this would allow the vehicles to immediately be identified as belonging to AFGRI Grain Management, while clearly representing our core business activity, namely the safe storage of grain commodities.”
 
The overwhelmingly positive responses to the new branding, from both within AFGRI and the public, is testimony that the branding is undoubtedly achieving its desired objectives of reinforcing the AFGRI brand, not only in the communities in which AFGRI Grain Management has a presence, but virtually across the entire country, by virtue of the routes and distances the fleet travels.
 
“The striking branding will most certainly also have people who weren’t previously aware of the AFGRI brand, asking questions about who AFGRI is and what other services we offer, in addition to grain storage.”

AFGRI commits to ongoing help for drought-stricken farmers during 2016

The severe drought driven by El Nino continues to grip South Africa.

Centurion, 21 January 2016 – AFGRI, a  leading agricultural solutions and food processing company, is offering additional assistance to the nation’s beleaguered farmers, both commercial and emerging. Included are AFGRI’s existing farmers as well as the small-scale farmers that form part of AFGRI’s training and mentorship programme.

Towards the end of 2015, AFGRI dedicated capacity to produce animal feed products to assist farmers during the drought period, many of which are heavily subsidised. It also continues to distribute feed products through its Hinterland retail network.

“With the drought still in effect, livestock farmers are now battling to keep their animals alive,” says AFGRI CEO, Chris Venter. “The situation has become increasingly dire, with livestock farmers in the drought-stricken areas now having no roughage for their animals to graze – in fact, the country will have virtually no roughage left by the end of the winter if the rains don’t continue. In addition to earlier support to farmers, AFGRI is donating R5 million which will be allocated to selected animal feed products to assist farmers through this difficult time.”

For assistance in this regard, farmers can call the AFGRI help-line on 012 657 5199 or visit the AFGRI website to complete the application form.

Furthermore, much-needed financial relief is being offered for the current season (August/September) through the company’s financial arm, Unigro Financial Services, by way of restructuring payment for agricultural debt through various options, including consolidating outstanding amounts into term loans for unpaid revolving credit, production and insurance accounts due during 2016, subject to the availability of security.

“For hire purchases and medium-term loan repayments payable during 2016, we will consider rescheduling the outstanding amounts over the existing period plus one year, with no interest penalties, and will also consider extension for carry-over debt due during 2016, subject to the customer’s repayment ability and the availability of security.”

“Given our nine decade history in the agricultural sector, we understand how challenging the environment is. We want to stand by our farmers and try to help as much as we can, so that we can ensure their ongoing success. The reality is that South Africa simply cannot afford to become reliant on imports if our farmers don’t continue to thrive. Our actions are in line with our commitment as an enabler to food security, and as such we have to do as much as we can to be a true agricultural partner,” Venter concludes.

– end –

 

Issued for:                          AFGRI Limited

Contact:                               Chris Venter, Chief Executive Officer (CEO)

Tel:                                         011-063-2007

Email:                                    chris.venter@34.255.249.49

Account:                              Keyter Rech Investor Solutions

Contact:                               Vanessa Rech                                                    Lynne Bothma

Tel:                                         087-351-3814 or 083-307-5600                    087-351-3815 or 082-920-4395

Date:                                     January 2016